and the salvation army continues to do that and is privileged and honored to partner with the dallas cowboys and now kenny chesney to raise the awareness of the american public to the need of people and how to help through the salvation army. >> kenny, you have had this incredible career, what are you hoping to establish though with this project? is there a message that you personally want to get out to your fans? >> well, of course, yeah. i think that anything that i can do to help to be here to -- i want to personally challenge my fans to give to the salvation army and to give to the red kettle campaign. because where i grew up in tennessee, i would go shopping with my grandmother and mother. every year we would go and see the people out there with the red kettles and always put a quarter in. i think that people that come to our shows, i'm personally asking them to give because it is really important that somebody out there that wouldn't necessarily have a great holiday season, maybe they'll get to have one this year. >> everyone will have a great time at the game. it is thanksgivi